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Kenya's Tourism Industry Booms Featured

Travel & Tours / Tuesday, 13 February 2018 04:57

Kenya’s tourism sector posted a 980 million EUR turnover in 2017, which translates to a 20.3 per cent growth, compared to 805 million EUR recorded in 2016. Najib Balala, Tourism Cabinet Secretary of Kenya’s government disclosed that the country achieved this amidst an environment of relative political instability. The figures indicate that 1.4 million foreign tourists arrived in the country in 2017, from the 1.3 million foreign visitors the country received in 2016, representing a of 9.8% growth in number of foreign tourists that visited Kenya in 2017. 

As in 2016, the United States was again the prime clients of Kenya’s tourism industry, with 114,507 arrivals, or a 17% growth in the number of Americans that visited Kenya in 2017. 107,078 tourists or 11.1 per cent share of the arrivals  were from the United Kingdom while Uganda  came a distant third position, with 61,542, or 6.4 per cent share of total number of tourists that visited Kenya in 2017.  India, China, Germany, Italy and South Africa were other top markets for Kenya.

The number of American tourists visiting Kenya is expected to rise even further with the recent signing of direct air links between the United States and Kenya.  On this,  Mr Balala disclosed that Kenya is looking  “ forward to the direct Kenya Airways direct flights that start in October to boost arrivals”.  He disclosed that is ministry  "will conduct a road show in US to promote the Nairobi-New York flights by the national carrier in March of this year.”   

In terms of domestic market performance, Mr Balala disclosed that expectations were met, with an estimated four million bed nights paid for by Kenyans in 2017, a hefty 500,000 bed nights growth from the 3.5 million recorded in 2016, marking a 15.9% increase. 



Kenya's tourism industry grows SABC Digital News
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